Brand & Content Strategy | Outdoor | Lifestyle
Stories that move people. Brands that last.
13 years building global communities for outdoor lifestyle brands — from trails in Taiwan to world championship campaigns on six continents.
I’m a brand and content strategist with a deep background in outdoor and adventure marketing. Most recently I served as Global Digital Marketing Manager at XTERRA — the world’s leading off-road triathlon and trail run brand — where I managed 10+ international social channels, helped launched two new global properties,, and built communities that grew organically because the content was genuinely worth following.
I’m based in Taiwan and relocating to California. I’m a US citizen, currently available for fully remote positions.
280K+
Combined audience built across global channels
32%
Year-over-year organic follower growth
50%+
Email open rates (industry average: 21%)
13+
Years in brand and content marketing
Selected Work